Daniel Throssell – Adventures in Copyland Monthly Issue 1 September 2022

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The Hilarious, All-Digital Newsletter Stuffed With Daniel Throssell’s Newest & Best Copywriting Tactics, Ideas & Adventures — Delivered To Your Phone Each Month!

Pssst! Before You Read This Sales Page, Check My Newest Copywriting Innovation For Warm Traffic … The “Sales Page Spoiler Box”!*

G’day — I’m Daniel Throssell,
aka “Australia’s Best Copywriter”.

But of course I don’t expect you to just believe such a brash claim without proof.

So here is a picture of me punching a goo-’roo:

See?

Everyone knows goo-’roos only live in Copyland Australia. And, I am the only copywriter with a picture of me punching one. Therefore, I MUST be “Australia’s Best Copywriter”. QED.

Now … where were we?

Oh, right.

I was just telling you about…

Adventures in Copyland! is my flagship, all-digital monthly copywriting newsletter.

It is the “next step” for those who love & devour my hilarious daily copywriting emails … and want more of that fun & wacky energy, but with some serious value attached.

Like I explained earlier, it costs $50/month to subscribe.

And those few copywriters lucky enough to be subscribed each month are rewarded with…

A Brand New Copywriting ‘Adventure’ With Me Every Single Month!

“Uhhhhhh…” you say, confused. “That’s cool and all, but … what exactly *is* a copywriting ‘Adventure’?”

Aha!

That’s exactly the point!

There *is* no template … because just like my daily emails … it totally depends on whatever craziness I’m up to  🤪

Which is to say:

• Some months I might teach an absolutely killer copywriting tactic that I’ve invented and have never taught anywhere else…
• Other months, I might reveal a HUGE breakthrough copywriting insight I’ve had…
• Or I might break down a launch or campaign I’ve just done that absolutely killed it…
• Or I’ll report on an industry event or conference I’ve attended to take notes on your behalf (e.g. my bumper write-up of Copy Chief Live Nashville in Adventure #14)…
• And sometimes … it might even be something TOTALLY unique & unexpected (like my “Zero-Value” Adventure #11 … which proved to be one of the most beloved & popular Adventures I EVER published … despite containing NO value whatsoever 😏)!

So…

It’s probably easier to show you rather than tell you.

So to give you an idea of how this all works…

Here are some of the Adventures you’ve ALREADY missed out on…

[NOTE: I’m currently redoing this part of the sales letter and right now it looks horrendous. I know. I’ll get to it eventually. For now, if the design of the sales letter puts you off from joining the newsletter … well … that’s your loss!]

Adventure #1:
“The Single Most Versatile Email Storytelling Technique I Ever Invented For Whipping Up The Perfect Story Lead “On Command”!”

In this Adventure I revealed a simple and versatile way to ‘build’ stories that are quick, fun, and easy to transition into almost any CTA you want.

You haven’t seen any other copywriter teaching this — because I literally invented it. And I use it all the time in my own emails to write story leads.

Here’s some reader feedback on this Adventure:

“I was struggling to tell a story … I used your trick and PAM in 10 minutes it was done and the lead was super great, smooth and funny to read”

“It’s literally like your daily emails … on steroids”

“Your advice about a transition was a game changer for me”

Adventure #4:
“The Revolutionary “Throssell Model” For Price-Anchoring!”

In this Adventure I revealed my entirely new, ORIGINAL model for price-anchoring that actually works in today’s cynical, marketing-savvy climate.

If all you know of price-anchoring is that trick where copywriters write on their sales pages “$500 $250 $100 $7” … my model would have blown your mind.

I have never taught this tactic in full anywhere else. Nor have I EVER seen another copywriter teaching anything remotely close to it. In fact, I’m proud to consider it as one of my truly original contributions to the field of copywriting.

“My brain is still being melted by the 3rd dimension of price anchoring. Never heard or seen anything like that”

Adventure #5:
“How To Invent Your OWN Unique Copywriting Style!”

In this Adventure, I taught a five-step model for coming up with a unique copywriting style SO powerful and SO iconic … that people recognise it even in copy merely inspired by you!

My method required no money, no connections, no experience, no existing style, and no more ‘talent’ than a basic copywriting competence…

“*Jaw on floor* I cannot believe I paid $50 for that God Level of teaching”

Adventure #6:
“Daniel Throssell’s ‘Grand Unified Theory’ of Email Storytelling”

[PRICE RETROACTIVELY RAISED TO $250 IF SOLD INDIVIDUALLY]

In this issue, I revealed the single best idea I have ever had about email storytelling.

It was a sweeping model that ‘made sense’ of when, why and how to use stories in emails … in a way that I am positive that NOBODY had ever explained before.

This whole issue is something I was so uneasy about sharing too widely, I retroactively raised the price to $250 — and I will possibly be redacting it from individual purchase in the back-issue collection when I create my Email Storyteller course, which will teach a similar idea but for much more money.

Note: In the interests of full disclosure, I’ve since hired Emilia as an intern since this testimonial was given!

Adventure #8:
“How To Make People Buy Even AFTER They’ve Missed The Deadline!”

This issue taught seven tactics you can mix-and-match to continue making sales even after a deadline has passed, and you’ve already raised the price (which, as most marketers know, is when sales fall off a cliff). All with ZERO tricks, gimmicks, extensions, exceptions, simulated technical issues, or other garbage that most marketers rely on to do such a thing.

Adventure #10:
“The Bizarre-Yet-True “Email Blitz” Strategy We Used To Pull Off Australia’s BIGGEST Book Launch In History!”

[PRICE RETROACTIVELY RAISED TO $250 IF SOLD INDIVIDUALLY]

In this issue I revealed my launch strategy specifically for executing record-breaking book launches … with nothing but an email list!

I distilled my best learnings from being involved in three #1 national bestselling book launches … combined with my launch learnings from all my OTHER insanely successful product launches which have NOT been for books, but which have nonetheless taught me very valuable lessons about launch strategy.

The result was a short, succinct book-launch strategy anyone could learn in less than half an hour of their time — featuring the EXACT same launch advice I give my famous, successful clients & contacts.

Adventure #12:
“How To Write An ‘Anti-Cover Letter’ That Makes Any Job Application Instantly Stand Out!”

This Adventure taught my innovative ‘anti-cover letter’ framework for writing cover letters that contradict pretty much every best practice you’ve ever heard about job applications — and work WAY better!

I not only gave various examples of real & successful ‘anti-cover letters’ I’d written … but also gave my full seven-step framework for how to write your own ‘anti-cover letter’ (or help your friends & family write theirs).

 

And … you get something like this EVERY SINGLE MONTH!

Of course, I need to make something clear:

I do not guarantee results such as those I showed you above for everyone, or in fact even for anyone who subscribes to this newsletter. I am merely showing you what subscribers have said/experienced/achieved from past Adventures. But everyone is different, and my lawyer would have conniptions if I were to so much as insinuate these were ‘standard’ or ‘ordinary’ results, so let’s be very clear — I make NO promises about your individual experience with the newsletter.

Mmkay?

All I can tell you is … there’s plenty more where those came from. Trust me, I’m just getting started.

What’s more:

Adventures in Copyland is…

The World’s First Copywriting Newsletter Built ENTIRELY On Mobile App Technology!

Which means…

Still:

If the app thing puts you off from subscribing, that is fine. No need to write to me with your feelings about this decision. I understand it’s not for everyone!

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