Blackroom Blog Profits 2018 – Jon Dykstra

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Blackroom Blog Profits
Master Blogging To $10/k Mo Profits

You can learn how to blog and be profitable.

What is Internet Marketing?

Internet Marketing: Definition

Online marketing is also known as “online marketing”. Internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.

Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.

Internet marketing can be used interchangeably these days. “content marketing.”

Why?

Because content marketing is the internet’s future marketing.

Content Marketing Institute defines content marketing as:

“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

It’s like this: Content marketing (or inbound) is directly opposed to traditional advertising (outbound), and in Integration direct with the patterns and habits of today’s generation.

We don’t like to be sold to, we have our ad-Blockers are on and we barely watch cable anymore.

Content marketing offers content that addresses our problems and is accessible when we want it.

Here’s a great illustration of that from Voltier Digital:

Content Marketing vs. Traditional Advertising vs. Content Marketing

Here’s the evolutional pathway behind the modernized form of marketing that is most successful today.

Selling No longer works (also known traditional advertising).

Why?

Traditional advertising is about pushing messages at consumers to make them buy.

It’s interruptive, obstructive, and intrusive.

It shouts “Hey, look at me!” while it waves its arms.

While you may be tempted to avoid eye contact with traditional ads, they are still very effective. Permanent.

You know what traditional ads look like because you’re bombarded with them every single day.

Think billboards, TV ads, magazine ads and radio ads.

As this old ad for an insurance company shows, ads have been around for a while. “honest-to-goodness” Coffee from the 1950s.

In some cases, ads may still work.

But Internet users can just click away from ads if they don’t want to see them.

This is exactly what happens.

A PageFair report shows that 615 million devices use ad blocking software. Additionally, ad blocker use increased by 30 percent in 2016 alone.

It is something you all know, it is something I know, it is something everyone knows.

Advertisements are irritating.

And, they aren’t the way consumers prefer to learn about new products anymore.

Instead of businesses shoving themselves in consumers’ faces, they need to take a different, gentler approach.

Content marketing is exactly what it sounds like.

Marketers and brands who use it create content that teaches or inspires their target audience.

You can help your targets find the content they are looking for on the internet with some clever tricks.

If the prospects gain something useful from the content, they’ll keep coming back for more.

Consumers can also interact with the brand through social media and share their content.

Trust can be built.

Authority is established.

It’s all about connections.

These loyal followers can then be converted into leads and sales – Naturally.

All of this is done with an emphasis on providing value for the user.

Help users – offer them value and they’ll reward you in return.

That Internet marketing/content marketing is at the heart of what it all is.

Why? Internet Marketing

Now that you have this information, What Internet marketing is something you may not be aware of. Why there’s so much hype around it.

The hype is true.

Internet marketing has proven its success repeatedly.

Below are stats from the web that will give you an idea of how internet/content-marketing stands out.

• The industry of content marketing is expected to grow to $313 billion by 2019.
• 91 percent of businesses already are convinced of its power and have already adopted it as an essential marketing tactic.
• Content marketing is cheaper than traditional outbound marketing by 62 percent, and it pulls in three times as many leads.
• If you’re a small business with a blog, you’ll rake in 126 percent more lead growth than your competitors without a blog
• If you have a blog and publish content, you’re likely to get 434 percent more indexed pages on Google, on average

And there’s more.

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