Watch the video lectures and complete the exercises at your own pace, on your own time. You’ll have lifetime access to the course, so jump back into the content whenever you need a refresher.

Clear all the dust about what you’ve heard brand strategy might be and uncover the basics of brand strategy, how it relates to marketing, design thinking, and business, and how creatives can apply brand strategy to their current work.

Worried about how you’ll manage a strategy workshop? Don’t be! In this module you’ll work through exercises that will help you with your questioning and listening skills so you can take the lead in groups in no time!

You can’t hit an unknown target, so in this module you’ll learn to uncover your clients’purpose while also gaining insights into their long and short term goals—all crucial for future brand strategy work.

Think of a brand as a person- give it some personality! In this module you’ll learn various tools you can use in brand strategy workshops to help clients reveal their personalities—including the brand personality pyramid, identity boards, and more.

Get your geek on and start researching your clients’ target audience. Through various exercises such as interviews and observation studies, you’ll gain key insights to create a customer persona that’s informed rather than assumed.

You’ve done the research- now fill in the gaps. You’ll learn how to use key insights in the research phase to identify gaps between the perceived brand image and any unmet needs the company’s brand identity may have. Competitive analysis is also covered so your brand strategy workshops leave no stone unturned.

To create a clear and unique positioning for a brand can be a real challenge. But that’s what sets a brand apart from the competition. You’ll learn the secrets to creating aspiring positioning in people’s hearts and minds- making your clients’ brands unforgettable.

Turn insight into action and create a strategy roadmap for your clients that includes recommended actions so they know exactly what steps to take to improve their brand. You’ll also get access to a template you can use to deliver a strategy roadmap.

Not sure how to sell brand strategy? Nervous to give it a go for the first time? Anneli’s got you covered with practical tips for taking action and implementing your new brand strategy knowledge into your business.