Skip the 6-week challenges, expensive marketing gurus, and huge Facebook or Instagram ad spend.

Most of us already have plenty of people already walking through our doors to achieve a level of success beyond our imagination. We simply need to do a better job with the people we already have.

The difference between long-term success and stagnation in our business is the difference of 2-4 members per month. If we can consistently add or retain 2-4 members more than we lose each month, that’s 25-50 members in a year. This equates to hundreds of members over the course of a few years, and is the difference between building a thriving business and going out of business.

Our class experience can be our greatest asset or our greatest liability. But a good class experience is not good enough. A good class experience will always rely on marketing to grow it over time and most of us are not marketers, we’re coaches and gym owners.

An exceptional class experience is a flywheel that feeds itself. Members stay for the long-term and refer more friends just like them.

The Rockstar Coaching Course will help you take your class experience from good to great.

This is not your typical coaching course.

In order to grow your gym you need to have a consistent class experience from your first class of the day to your last. You need to have the same great experience on a Thursday that you have on a Monday. Having one or two really good coaches can actually take away from your class experience if you have other coaches that are weak links. Your team and your business is only as strong as your weakest coach and your weakest class.

This course is designed in a way where you and your team can grow TOGETHER and you and your stronger coaches can help your underperforming coaches to develop their skills faster.

This course will help you recognize great coaches and create more of them.

Most owners have no idea how much energy and passion they are losing daily from the drain that a bad employee puts on their business. If you have a bad apple on your team, it is literally like an anchor weighing you down from the success you could be having. You’ll eventually lose your best coaches and best employees because they won’t want to be a part of a team or an environment that lets that persist.

This course will help you know what to look for when you hire your next coach.

It will help you train your coaches to work towards a common goal of creating the best possible class experience.

It will open up lines of communication between you and your team that never existed before.

It will help you run better meetings.

It will help you incorporate regular coaches’ development that will never let your coaches get complacent or stagnant.

This course is one that will make every other course more valuable, because it’s going to allow you and your coaches to use the technical knowledge you already have to its full capabilities.

Once you are no longer the sole coach and employee at your gym, your most important role as the business owner becomes developing your coaching staff. It’s no longer about keeping your members growing and improving, it’s about keeping your coaches growing and improving.

It’s time to invest in the most important asset you have in your business, your coaching team.

• Owner and Head Coach of CrossFit Palm Beach in Jupiter, FL
• Owner and CEO of the Seven Figure Box Website and Podcast
• Owner and Course Creator of the Rockstar Coaching Course

My brother and I ed CrossFit Palm Beach back in December 2012 and have successfully grown CFPB to over 500 members, 7 figures of annual revenue, and a team of 12 coaches. CrossFit Palm Beach is our dream gym; it’s a place that we love coaching and working at, and a place that we love to take classes with the members every day. We created Seven Figure Box and the Rockstar Coaching Course to help other gym owners create their own dream gyms.